With the rapid development of industrialization, although it has brought about unusual changes to our lives, it has also caused pollution to the environment, especially the water pollution problem, which is getting more and more serious. Related reports are often seen on the network. However, water sources are indispensable to human life, so the safety of water for daily use and drinking water is also constantly being raised, in the hope of safe water and drinking water. As a water treatment device that can deeply filter and purify the water quality, the potential of the entire water purification industry is gradually shown under the situation that people pay more and more attention to the safety of drinking water.

From 13 to 18 years, the size of the water purifier market has been increasing year by year, and it began to decline in 19 and 20 years. In 20 years, affected by the epidemic, the entire water purifier industry has declined significantly. However, there are also new opportunities. The offline sales channel of water purifier has been impacted by the epidemic. Many small brands with insufficient strength disappeared in this impact, while some of the brand market was occupied by the head enterprises. Although the online sales are relatively poor, the sales of some products in online channels account for a higher proportion, especially on professional e-commerce platforms.

But now the concept of health is deeply rooted in people's minds, consumers'health awareness is increasing, many families have installed water purifiers, and even public areas in different scenarios have installed water purifiers, the most common scenarios are hospitals, enterprises, schools and so on.

From the data, the vast majority of consumers still prefer 400G and 500G products with large throughput for water purifier. They are still the mainstream. On-line channels, the proportion of 600G products is up to 25.9%, so on-line products will still show the trend of large throughput iterating over small throughput products in a short time. There are many kinds of filtration technology for water purifier, each of which has different filtration accuracy. In the past two years, as a technology that can filter almost all impurities in water and filter out pure water, reverse osmosis technology is still the mainstream technology in the water purifier industry. The market share of reverse osmosis products in offline products reached 94.8% in 2020, which is 0.9% higher than in 2019. In offline products, the reverse osmosis product has reached 80%, which shows that many consumers prefer this water purifier.

Today, although the epidemic is still recurring, the overall market economy has recovered as usual, and the clean water market has recovered. It is expected that the industry will enter a state of rapid development in the next few years. Now in the Internet era, the water purifier of the Internet of Things has become an important direction of research and development in the water purifier industry. Many water purifiers aim at it as a breakthrough point. If they can seize the opportunity, they believe that with the development of the Internet of Things industry, the water purifier industry will move to a new future.

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