With the rapid development of society, consumers' demand for home appliances is no longer only the basic functions can be met, but the hope that home appliances can bring a higher quality living environment.

Among them, there is water closely related to human daily life. Water is an indispensable part of us. We should not use it, but also drink it to replenish the body. In the past, the wading appliances we used were basically the kind that heated the water, but now it is different. The water purifier appeared under people's demand, which can not only bring safe and healthy drinking water, but also make us comfortable and intelligent water. As we all know, the water purifier industry was first called chicken ribs by consumers, but now it has become more and more popular, and has entered thousands of households and many public areas.

In August this year, the online water purifier market maintained a growth trend. According to the online monitoring data of AVC, the online water purification sales in August reached 495 million yuan, an increase of 11.9% year-on-year. In terms of the distribution of price segments, the proportion of sales of 2000-2499 yuan increased by 2.4%, the proportion of sales of 3500-3999 yuan increased by 2.3%, and the share of 6000 + price segment increased by 1.4%. The commercial multi-functional integrated products of all factories increased the product premium. The share of double outlet products increased by 11.5%, the share of intelligent faucet increased by 6.8%, and the share of water quality monitoring function accounted for 12.9%. On the whole, it can be seen that the trend of large flux remains unchanged, and the multi-functional integration of products improves the product premium. In August this year, the offline water purification market continued to decline. According to the offline monitoring data of AVC, the offline scale of water purifiers reached 160 million yuan in August, a year-on-year decrease of 22.8%, and the retail volume was 36200 units, a year-on-year decrease of 26.4%. The product structure was upgraded. The share of less than 4000 yuan decreased by 8.9%, and the share of 7000 + increased by 9.0%. In terms of products, the share of 700g + flux products increased by 9.1%, and the share of products with heating function increased to 13.7%. The offline net heat integrated market developed more rapidly. On the whole, it can be seen that the trend of offline large volume began to appear.

In September this year, the State Council Information Office held a press conference to introduce the relevant situation of water conservancy supporting the building of a moderately prosperous society in an all-round way. Chen Mingzhong introduced at the meeting that through the efforts of the 13th five year plan, China has now built a relatively complete rural water supply project system, which has improved the water supply guarantee level of 270 million rural people, including solving the problem of drinking water safety of 17.1 million poor people who have established files and cards, 10.95 million people drink high fluorine water and brackish water. At present, the centralized water supply rate in rural areas has reached 88%, the popularization rate of tap water has reached 83%, and the guarantee level of water supply in the whole rural area has been significantly improved. At the same time, it is also hoped that through the efforts of the 14th five year plan, the popularization rate of tap water for rural water supply will be increased from 83% to 88%, and the drinking water standards and water supply standards will be further improved to meet the needs of Rural Revitalization.

It can be seen that the demand of the tap water market will also drive the development of water purifiers. Although the popularity of water purifiers in China has increased a lot, the blank market is still large and the market prospect is very broad. Looking at the health boom of household appliances in the past two years, I believe that the water purifier will develop in an unusual direction in the future.