With the development of economy and the improvement of people's living standards, the disposable income of Chinese residents is also continuously improving, and the demand of consumers is gradually changing from meeting the basic life to pursuing the demand of higher quality life. The purchasing power of consumers is enhanced. The consumption of ordinary household appliances is not the mainstream of the market, high-quality household appliances have become the focus of consumers' attention, and the price of single goods is also rising day by day. From the perspective of the overall environment, because the global environmental pollution problem still exists and has a growing trend, coupled with the impact of the epidemic in recent years, residents' health awareness has awakened, and health has become the demand of the whole people. In terms of purchasing household appliances, people are also more inclined to those with health attributes. All kinds of brands try to stand out in the market competition, and water purifiers are no exception, but where is the key point to stand out in this fierce competition?

As a kind of water treatment equipment that can deeply filter and purify the water quality and ensure the safe drinking water of families, the water purifier is not only a green household appliance expressly recognized by the state, but also a powerful helper for healthy life. In recent years, the water purifier market has developed by leaps and bounds, and the popularity of water purifiers in ordinary families has also increased year by year. Many businessmen are interested in the development potential of the water purifier market and have entered the market. There are various brands of water purifiers in the market, and the competition has become white hot. Everyone wants to take a share in the water purifier market, and each brand wants to stand out in the fierce competition and become the preferred brand for consumers to buy water purifiers.

Most consumers don't know much about water purifiers. Perhaps a large part of consumers' understanding of products comes from advertising. Therefore, when purchasing water purification products, they will unconsciously choose from well-known big brands, and then consider the product itself. Therefore, in the era of information explosion, although it is important to do a good job in products, the shaping of brands can not be ignored. When the product strength of major enterprises is at the same level, the competition between them will return to the competition between brands. Because from the perspective of consumers, in the face of a wide range of products in the market, it is inevitable to suffer from "selection difficulty". In order to avoid picking inferior products, of course, they will choose from their more trusted brands. At this time, the importance of brand is highlighted.

So how should water purifier enterprises shape their own brand in order to stand out in the fierce market competition?

First of all, we should pay attention to accumulating word-of-mouth for the brand.

The growth of each brand is a process of slowly accumulating and growing from small to large. The century old brands we can see now are also inherited from generation to generation. In the process of brand development, we will certainly encounter many obstacles. Only by putting meeting the needs of consumers in the first place, improving product quality, always providing high-quality after-sales service to consumers, and accumulating good reputation bit by bit, can the enterprise enter a virtuous circle and become bigger and stronger. Yiai Xiaobian believes that the key to the formation of word-of-mouth is mainly product quality and service quality. As long as there is a good word-of-mouth, customers will spontaneously promote you and help the development of the enterprise. Such effects are often unexpected.

Secondly, we should use effective marketing means.

In this information age, consumers have to receive information from various channels every day. If marketing is not appropriate, your brand is likely to be submerged under a large amount of information and cannot appear in front of consumers. The accumulation of word-of-mouth is slow, but the effect of marketing is immediate, which is a necessary means of brand building. Marketing can make the connection between brands and consumers establish at the fastest speed, but whether marketing is successful or not will bring different effects. If it is done well, it can contribute to brand building. If it is not done well, maybe the brand image will be affected. Therefore, it is very important to choose suitable marketing methods.