With people's attention to drinking water safety, the popularity of household water purifiers has become higher and higher, and then entered thousands of households. However, due to the impact of the epidemic last year, the overall sales scale of the water purification market showed a downward trend year-on-year. Until this year, the market began to improve slowly.

Source: Huaxia water purifier network

According to relevant data, the sales volume in the first half of 2021 increased by 26.40% compared with the same period last year, while the sales volume increased by 32.86% compared with the same period last year. The high-end share of end products continues to grow, and it is imperative for the whole house water purification to become a trend. From these data, compared with last year, the recovery signs of the water purification industry this year are more obvious and strong.

However, in the first half of this year, due to the rise in the price of raw materials, it had a great impact on many industries. Of course, it also had a certain impact on the water purification industry, but it did not hinder their continuous development. In the development trend, in addition to the obvious large flux, intelligence and long-term effect in recent years, the trend of healthy drinking water and high-end products is also showing a little bit.

From the products displayed by major mainstream enterprises at the Shanghai International Water Exhibition in June this year, less single water purifier products were displayed, and most of them were based on whole house water treatment solutions. This is also because most consumers' demand for water purification is no longer limited to safe water in the kitchen. Now consumers' scenes of water use are constantly subdivided, which can also confirm the above-mentioned general trend of water purification in the whole house.

However, the water purification industry has developed for so many years, and the technical application and production and manufacturing level are very mature. However, the water purification industry started relatively late in China, which leads to the industry's general belief that people in this industry have low awareness of categories, low attention, serious low-price disorderly competition, and more bad businesses are mixed, fish and dragons are mixed to mislead consumers, the service capacity can not meet the requirements, and the coverage and timeliness are not very good.

However, the broad prospect of this industry still attracts many enterprises to be involved in this industry. Therefore, a strict standard is needed to judge whether the products of this industry are qualified and whether they are good or bad. The quality inspection of water purification products and equipment also needs standardized and strict national standards.

This also means that the competition in the water purification market will become more and more fierce. In addition to product quality assurance, enterprises that have enough knowledge of consumers and consumer pain points can gain the initiative of the market and take the lead in this brand gathering industry.

Most of the core consumers of water purifiers are post-85, and there are more people with high education and white-collar workers. Most of them still buy machines for the first time, but there is still a lot of room for upgrading. However, there are many factors that affect consumers' purchase of water purifiers. For example, in terms of function, the main factors are filtration technology and filter element replacement. However, in terms of product design, we still pay more attention to factors such as easy maintenance and convenient use.

Therefore, the future improvement direction of the water purifier should not only be adjusted in terms of low wastewater reuse rate, insufficient water output, lack of function, easy breeding of bacteria and consumables of the end water purification equipment, but also have the characteristics of high flux, scene and intelligence. Similarly, it should not be careless in channel marketing. Doing well will also be the competitive advantage of the brand.