Is there a future for water purifiers?

Compared with the past three years, the sales of b-end water purifier market will gradually decline by 12%; Second, the industry impression is not as good as before, and consumers' trust in the brand has decreased. From the perspective of investment, this question should be "is there any future for the franchise agent of household water purifier?" This problem does not belong to the category of consumers.

In fact, what we want to discuss is what the water purifier means to consumers?

In 2017, some netizens posted that the water purifier was a harvest IQ tax, which had no substantive effect at all. Nearly five years later, the market expansion of water purifier has become broader and necessary for families. Facts have proved that the water purifier is indeed useful in function and practicability. At least in terms of water quality, it has prevented us from being infringed by water pollution. The reason why the b-end market of water purifier has a downward trend is actually the "illusion" felt by the changes compared with the rapid expansion period in the past few years. To verify the trend of the industry prospect, we should look at the strength of end consumption and sustainable development. As of the first half of 2021, the end consumption trend of water purifier has increased, especially ultrafiltration machine, front water purifier and pure water machine, with an increase rate higher than that in the past three years. The current situation of data decline in the b-end market is mainly due to the impact on physical stores in the past two years, resulting in the gradual reduction of franchisees and agents. Relevant data analysis shows that at present, the market penetration rate of domestic household water purifiers is less than 60%, and the terminal retail output value of water purifiers is expected to reach trillion in 2023. This shows that the water purifier market for end consumption has huge development space and prospects. In June 2021, the well-known water purifier Neill net brand has restarted a new round of agency strategy. Firstly, it has carried out a new upgrading of products, diversified and efficient products, changed the traditional investment promotion mode, and attracted investment across the country in the mode of one-to-one support and direct management of the headquarters. In this way, the marketing problems and enterprise management problems faced by b-end agents are reduced. All of them are comprehensively allocated and managed by the headquarters. In terms of business development and publicity, the headquarters supports them in the whole process. Whether nilnet's comprehensive integration and allocation of resources can improve the business system of the water purifier supply chain is unknown, but at least it is worth exploring the potential of domestic water purifier market in the future